PUBLIC SPEAKING & KEYNOTES
Cassie #KindnessWarrior Roma is a California native, and after 17 years in New Zealand, a proud YanKiwi. Passionate about creative content, social media strategy, the influencer economy, & storytelling across mediums both emerging and traditional, Cassie has literally lived & breathed the digital revolution.
Whilst she has spent the majority of her career working in and with large corporates, she is now a fully-fledged entrepreneur, working as both Founder & Director of CR&Co, a game-changing consultancy & multi-media business built around the impactful areas of brands where creativity, content and code collide.
Before the launch of CR&Co, Cassie held high-ranking roles at businesses like Air New Zealand, ANZ Bank, The Warehouse Group, Mighty River Power and New Zealand Media & Entertainment (NZME) where she crafted and drove the content marketing, social media and storytelling strategies of some of the most innovative and iconic brands globally and across the APAC region.
Cassie has been awarded & recognised globally as a thought leader in the fields of social media marketing, storytelling for brands, digital marketing, & the anthropological power of brand in the lives of consumers. She’s also an author, keynote speaker, TEDx alumni, professional coach and mentor.
Her main professional goal?
Delivering results while having fun doing it.
By embracing change, actively driving innovation, growing positive community engagement, deepening customer service standards, and streamlining reporting across business units, Cassie has truly cut her teeth on the cutting edge.
She’s also one big bundle of positive energy fuelled by the belief that great corporate culture is built on a foundation of empathy, insight and kindness!
Beyond the office, Cassie spends her free time working on projects that she’s passionate about - most of which aim to lift others through education, diversity, & action.
Cassie is a proud member of the LGBTQIA+ community & speaks often on topics that include Pride and empowering women in the workplace.
For many years, Cassie has been running online workshops, webinars and livestreams to big brands who need help from a strategy or implementation perspective.
At home, Cassie is a proud momma to her teenaged daughter, & wife to her soulmate.
She loves getting outdoors while soaking up some sunshine and revelling in stolen moments with loved ones.
And, if you’re wondering, a chilled glass of buttery Chardonnay never goes astray with Cass.