BRINGING METHOD TO CONTENT MASTERY
If I had to put “What I Do” into a singular, succinct phrase it would be this:
I’m a storytelling, public-speaking, social media + digital marketing OG with a penchant for human insight when applied to strong data, deep creativity, firm strategy, & impactful community advocacy.
With equal parts head and heart, I develop individualized content and communications solutions for clients big and small. I think omni-channel and audience first to drive deep engagement, customer advocacy, brand equity – all the while increasing revenue & positive brand sentiment for clients.
Long in the proverbial tooth, I’ve been chief storyteller for some of APAC's largest & most well-loved brands for almost two decades. And after all of this time, I’m still blown away by the beauty of humanity & human connectedness that can be infused into business-wide strategies thanks to new & emerging channels.
Whether it’s to a crowd at world-class conferences like VidCon & Social Media Marketing World, or a smaller local group – I delight in helping brands & influencers come up with ways to tell their own authentic stories by marrying geekery, (short & long-term) content strategy, & creativity to create memorable moments & strong engagement with consumers gets my engine revving.
This is where I work and play.
In a beautiful, messy, and fragmented world of media storytelling, branded content, and digital/social media strategy. Thank you for having me along for the ride!