BRAND STRATEGY
Quick fire round: we'll explain the logo & you name the brand.
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Ready?
- Red lips, white teeth, tongue sticking out
- Swoosh
- The Golden Arches
- An apple with a bite missing from it
- A red outer circle, a white inner circle, & a red dot in the middle
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Easy, right?
The magic of a brand is in the nuance in how it shows up in the world.
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Whether it's the Rolling Stones, Nike, Mc Donald's, Apple, Target or any other iconic brand - individuality & the ability to make an impact on someone's life matters most when thinking long-term strategically about products, services, or businesses.
From visuals (like logos), to words, to sounds, to community engagement platforms, to video treatments, to ambassadors/influencers a brand must be more than simply transactional.
In today's modern media world, where customers & brands now interact together daily, a brand strategy must be agile, ever-evolving, & open to authentic community engagement.
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Whether you're far along in your brand journey & are looking for the next evolution of your strategy or even if you're starting out, our team of strategic & creative brand experts here at CR&Co are here to help.
Key Offerings Include: ​
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Brand health-checks
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Whole-hog brand strategy projects
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Leveraging key insights, trends to build contextual & agile brand platforms
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Bringing your brand purpose to life across customer life-cycle touchpoints
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Channel recommendations
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Campaign planning & ideation for products & services
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Community building for brands
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Brand building, insights, & creative workshops
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For more information, please get in touch.